Product audit / Husk snacks


The challenge

Husk required support from our field team to visit pub outlets nationwide to audit and maximise availability of their new product launch.

The solution

Our field team checked original stock delivery had been made and merchandised the product range into branded storage jars. They also made sure all branded storage jars were displayed in the bar area in a prominent position and each product line was running through the tills.

Other in call tasks included:

  • To educate key brand information to the manager
  • Ensure product is re ordered
  • Anecdotal feedback of Husk brand

The results

  • 100% coverage with brand support
  • Husk product range available in 94% of outlets on exit
  • Client receives list of exception / non compliant outlets so that issues can be fixed asap
  • All contacts are now fully aware of how to order additional stock
  • Photos provided in 100% of outlets visited
  • Campaign video created for client to present¬†back to business